Monday, January 2, 2012

Motivational Monday: The Myth of Inspiration

by Joseph Gordon Cleveland

I've had the fortunate pleasure of cultivating more than a few creative talents as the made entrée into the industry. It is common for them to ask me, "What inspires you?" Out of a sense of responsibility, and laziness, I respond succinctly: "Who gives a fuck what inspires me? How exactly will that help you? Unless your objective is to rip off my work, in which case I may as well put this cigarette out in your eye and call it inspiration. Don't ask me what inspires me, go find some yourself."

Though more cerebral than concrete, and most certainly convoluted, that which follows is how I generally advise them, and how I would advise you, to do just that.

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Inspiration and Being Inspired are not exactly one and the same. The former is the result, the realization, a precious commodity. The latter is a process of persistence, a state of being and doing. Being Inspired begets Inspiration. The difference between the two is more practical than it is grammatical.

Inspiration, the result, is most often romanticized as some otherworldly occurrence: a serendipitous flash of heightened creativity or productivity that fades, inexplicably, as quickly as it came. We are left to retrace our steps in search of its golden embers, supposing we'll find it along the way in some locked box that we can just jimmy open. A panacea! Priscilla's Jitterbug Perfume! Like love lost, the memory of inspiration lingers, grows from its root in truth into a myth of opportunity lost, some bitter ballade of could, would, should. Frankly, I find this cliché not only insufferably facile but also terribly, terribly misleading.

As I see it, Inspiration comes only as the result of Being Inspired, which is, essentially, an exercise. It is not an ephemeral miracle over which we have no influence. It is the realization of a cultivated mind that is consciously and subconsciously curious, actively expanding, and always cognizant. It requires, first and foremost, a method. A commitment.

Compare, for example, the sweet naïveté of a child experiencing his/her first instance of inspiration: that unstudied predilection to explore creative whims to their end, or until he/she simply grows tired or bored of them. This variety of inspiration does not dissipate--it endlessly duplicates, because it expands as it explores. A sudden shift in attention and a child's sails are full with some new crosswind. Most will follow wherever that crosswind may take them, because they haven't yet been trained not to, haven't yet been trained to mistrust that which they cannot control or do not understand. I do not mean to imply children have the upper hand, or that this form of frenetic inspiration is lost along with our innocence. Rather, the example is meant to illustrate the difference between children and adults, the extent to which we gradually lose touch with our creative consciousness and its many, if mercurial, gifts.

As we age, our experience deepens, broadens--we evolve, in the strictest sense of the definition: reacting to our environment, to experience, to hurt, to, for many, the responsibilities of adulthood and the numbing minutiae of modern life. In short, we adapt to survive. As children, we were open, unaware of the au courant postmodern cynicism, not yet 'wise to the world and its ways.' As adults, we have engineered elaborate mechanisms to protect ourselves, erected invisible walls that are incredibly strong, and stubborn. This fortifying of emotional armor seems to happen to all of us, though undoubtedly to different degrees.

For creatives, generally endowed with heightened sensitivities and reliant upon intuitive intelligence, these walls can be Inspiration’s death knell. It is a simple truth: they reject as much as they protect. In keeping the world from ourselves, we keep ourselves from the world. For some creatives, even these walls are insufficient, and they retreat further still, reacting to their self-imposed isolation by subverting reality altogether, manufacturing an alternate astral plane in its stead. I am guilty of this myself sometimes, like Aleksandr Luzhin wondering at his opponent's imminent and unpredictable next move, wondering at when he will face his checkmate.

But to live within these walls means that all a creative can hope for in life is a prolonged, beautiful wilt: to die, quietly. Save for a few notable exceptions stretched out over centuries of time, most artists who spent their life in self-imposed solitude suffered that sad fate, and often times, suicide. For some, there may be a certain dignity to that sort of life, but few people would venture to characterize it as being inspired. I couldn't.

To tear down these walls, or perhaps see beyond them, is the necessity of the method: Inspiration doesn't happen because you hope for it, it requires a diligent consciousness of your purview and its prejudices, and it also requires that you allow yourself to venture beyond that purview and experience the world you may have written off in your mature malaise. To be clear, you must seek it out. It will not land in your lap.

Above all, this method requires you to be active, as a listener and an observer, and not simply a passive fixture waiting for the next miracle to come your way. You must open your eyes, not so that you may get to your destination, but more importantly to survey the landscape and to define detours you could and perhaps should take. And you must then force yourself to take them, however uncomfortable that notion may make you. Cultivate the intent to take the road less travelled.
 

In short, try everything you possibly can.

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If you made it this far, I'll offer you one consolation prize: Adrienne Rich. Her volumes of poetry inspire me each and every time I open them. 

Joseph Gordon Cleveland is an Emmy-nominated producer for his StyleBoston fashion segments, a classically trained violinist, a freelance writer, and the co-founder of the Boston-based Emerging Designer Fund.

Wednesday, December 21, 2011

Marketing Motivation: Talk to the Hand

I truly dislike when I'm being ignored. It really annoys me. In today's complex marketing landscape, it appears that marketers are close to ignoring their consumers by posting content at irrelevant times.

Recently, Argyle Social published an informative infographic that pinpoints the times marketers post. However, the infographic contends that marketers are not speaking when consumers are listening. Enjoy!



Monday, November 28, 2011

Music Mondays: L'Amor Nunca Muere

While everyone is complaining about how much they HATE Mondays, I'm going to focus on something that I love - music.  Music can uplift, inspire, and persuade.  Today, I've been really inspired by Alif Tree's, L'Amor Nunca Muere (Love Never Dies).  This song captures the essence of passion, desperation, and drive necessary to keep alive the affection towards a person or thing.

The artist pleads to keep the person she hold her affection towards alive and well.  It made me think. Is there anything that I hold so dear, that I would plead with desperation, passion, and drive, as much as this artist?  Amidst my thoughts, I began to realize the role music plays in our lives. Though subjective, it can be a means of expression, release, inspiration or escape.  Fantasy or reality, this song allowed my Monday to be inspirational and productive.  Enjoy!

Back again!

Courtesy of sky2seainternational.com
Hello everyone in cyberspace! It's been quite some time since I've last posted an entry on my blog.  I would like you to know that my negligence has ended.  My blog is in full effect again! I will be posting a new entry very soon.

Friday, April 8, 2011

Gap: The Rebirth?

Gap Brands, Inc., has been receiving lots of negative press in the past year for declining sales and overly noticeable blunders.  Lately, however, they have been changing EVERYTHING - from personnel to their past business practices.  Justin Fenner of Styleite wrote a poignant article of the brand's attempt to revitalize itself.

Spring Ahead

I saw an interesting ad for Matalan's spring line and thought I should comment on it.  As a result, I posted a commentary on my program's blog.  Please click the hyperlink listed below and  let me know what you think.


Thursday, February 24, 2011

Eating to Think


A social person, I like to dine out with friends to enjoy their company and coupled with great food, I could not ask for anything more satisfying.  While meeting up with a good friend, he pulled out his iPhone 4 (I stared in envy because I have the iPhone 3Gs), he accessed one folder of applications and utilized Foursquare to check into the restaurant at which we met.  As a result, we began to talk about the benefits of such a new social media and I began to think (scary, I know).

What is the future of this innovation?  Currently, users can check into their destination, linking it to other social media networks such as Facebook and Twitter.  A person can be appointed as the mayor of a location or be ousted from their mayoral position.  Healthy competition is good, so this relatively new application has been gaining buzz.  Yes, it is fun and good methods for free advertising in localized social networks, which can boost brand awareness – but can it do more?

My answer – YES.  Companies that wish to gain brand loyalty can incorporate this technology into their rewards programs by awarding points to their customers for visiting their store or partnered businesses.  This incentive could be more successful if Foursquare users decided to which program points would be sent.
Foursquare could also give companies demographic insight regarding consumer attitudes, purchase intentions, shopping preferences, etc. based on the types of places they check into.  By gaining insight about consumer preferences, Foursquare could customize advertisements and suggestions to users that relate to previous check-ins.  As a result, Foursquare could increase their portfolio by creating a Research and Development division to provide companies with consumer insight.

After dozing off for a second, I realized that my friend had not skipped a beat with our conversation.  We continued to discuss the applications that we think will impact our society when it has come to fruition.  I have to say, though I gazed off in thought a little, I DID enjoy the company of my friend and the amazing food.

When I Grow Up...

Like most kids, I aspired to be a doctor. And not any type of doctor - no, no, no - a dermatologist. I was going to fight acne like no one else's business. With a little perseverance and a class project, I was able to convince one of the many dermatologists in New Orleans to allow me to shadow them for a day.

After learning that dermatologists work with burn victims and the wounded of other gruesome events, my career choice had quickly shifted.  Stumped with career choices, I began to write, one of my favorite pasttimes.  With thoughtful consideration, I decided that I wanted to do something that combined my creative side, as well as my problem-solving prowess. And alas, I arrived at marketing communications. 

Originally, I was going to rant and rave about marketing communications in this post. But for many of my friends, colleagues, and family members, it would be OVERKILL.  They already know about my passion with this craft.  For everyone else, please look me up and I'll give you an idea about my drive and devotion to this discipline.  As a result, I have made an effort to constantly improve my thought processes to create ideas and concepts that are made to stick.

I recently applied to Digitas Boston for one of their coveted summer internships.  A requirement for their application process is to provide a creative sample.  Here is my sample.  I know, a WILD and far-fetched concept, but I relate to chocolate in several ways. Watch and listen to find out how.



video

Pilobolus and the Yellow Brick Road


I know what you're thinking - how is he going to connect Pilobolus with The Wizard of Oz? You'll see.  But now that I have your attention, I wanted to show you one of my creative works from my Creative Problem Solving in a Global Context class.

My friend Mona and I were assigned the same creative group for this class, even though we went in different directions as far as the assignment's overall execution. The dance company, Pilobolus, is an imaginative and unique creative force that uses a holistic approach in constructing a dance experience with simple concepts. Their processes are dynamic and largely democratic, where dancers and the choreographer collaborate to create artistic bliss.  Despite our different approaches, Mona and I collaborated on one project that was not required nor assigned - a short clip that was meant to express Pilobolus' creative process.  We called it, "The Four Seasons".

Although the inspiration arose from Debussy's Claire de Lune, we delved into this creative process not being aware of anything, except desiring to be creative and truly gain an understanding of alternative creative approaches and portals of inspiration similar to that of Pilobolus and Dorothy, whose journey was unclear and did not bear any preconceived notions.

 

As you may see in the video, this unselfish and unyielding ideation process allowed us to deliver an interesting, unified concept that mirrored those of Pilobolus.  Like Dorothy, after her visit on the Yellow Brick Road, we were able to gain attributes that we didn't have previously.  So, go out there. Dance your heart out and unlock the endless possibilities.

Friday, January 21, 2011

SoundTherapy

Music is a POWERFUL tool. It can uplift one's soul or even move the most stoic person to tears.  It can also inspire the creative to create something brilliant. Whenever I'm in the dumps or need to focus, I listen to music. One morning on the commuter rail, I was listening to Beyoncé Knowles' I Am... Sasha Fierce (Deluxe Version).  


In one of the tracks, Satellites, she speaks of love between two people that exists but will not continue if circumstances do not change.  She expresses, "How can we live if we don't change?" These eight simple words completely immersed me into this deep thought.  How can we live if we don't change? Change is the process in which our lives evolve.  Without change, life, as we know it, ceases. I began to think of transitory states and how difficult they are, because they are meant to be uneasy.  It is the essence of change and without change, we cannot use our rich experiences to innovate or improve our world.  The more and more I began to think of the importance of change, I was drawn back to why my mind was consumed in thought - MUSIC.

Not only does music entertain, but engages us into thinking without effort and immerses into experiences that can allow us to change and inspire creativity.  Storytelling, in a musical form, is a creativity catalyst that makes the world around us dynamic. Anything that can sway the human spirit to contribute to humanity in a productive way is noteworthy in my book. So, the next time you are stuck with an idea or you're writing on the train looking for motivation for the next bestseller (or something similar), pull out your iPod and listen to music.  It will allow you to live through change.